Entrepreneurship and Entrepreneurial Opportunities in the Food Value Chain

npj Science of Food (2019), Vol. 3, Article 6

13 Pages Posted: 18 Jul 2019

See all articles by Andreas Kuckertz

Andreas Kuckertz

University of Hohenheim

Sebastian Hinderer

University of Hohenheim

Patrick Röhm

University of Hohenheim

Date Written: July 18, 2019

Abstract

Successful entrepreneurs exploit entrepreneurial opportunities to establish their enterprises. The food industry is a setting in which many such opportunities exist. To shed light on those specific entrepreneurial opportunities, we combine a five-step model of the food value chain ranging from agriculture to consumption with classic economic sources of entrepreneurial opportunities, that is, changes in supply, changes in demand, exogenous shocks, or informational asymmetries prevalent in the market. We proxy for entrepreneurial opportunities by shedding light on where start-up investors assign their capital in the food value chain. Data drawn from the Dow Jones VentureSource database is recoded to illustrate this investment behavior. Consequently, we are able to a) illustrate where in the food value chain in particular investors perceive the most upside potential and b) construct a map of the entrepreneurial opportunity space in the food industry. The results are informative, particularly for aspiring food entrepreneurs searching for entrepreneurial opportunities and aiming to raise funding for their entrepreneurial endeavors.

Keywords: entrepreneurship, food value chain

JEL Classification: L26, M13

Suggested Citation

Kuckertz, Andreas and Hinderer, Sebastian and Röhm, Patrick, Entrepreneurship and Entrepreneurial Opportunities in the Food Value Chain (July 18, 2019). npj Science of Food (2019), Vol. 3, Article 6, Available at SSRN: https://ssrn.com/abstract=3422080

Andreas Kuckertz (Contact Author)

University of Hohenheim ( email )

Wollgrasweg 49
Stuttgart, 70599
Germany
+49 711 459-24820 (Phone)
+49 711 459-24826 (Fax)

HOME PAGE: http://entrepreneurship.uni-hohenheim.de/

Sebastian Hinderer

University of Hohenheim ( email )

Fruwirthstr. 48
Stuttgart, 70599
Germany

Patrick Röhm

University of Hohenheim ( email )

Fruwirthstr. 48
Stuttgart, 70599
Germany

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