Does Online Accessibility, as a Transparency Mechanism, Play the Same Role in Private and Public Nonprofit Organizations?
23 Pages Posted: 29 Aug 2019
Date Written: July 30, 2019
Abstract
Nonprofit organizations define different links with Public Administration in the provision of public social services, online accessibility (OA) being a way to promote stakeholders’ participation and funding diversification. Despite these theoretical advantages, the role of OA could vary depending on the interaction between Public Administration and nonprofits. If these organizations identify OA only with accountability, a passive meaning of transparency will prevail. By contrast, when nonprofits understand this mechanism as a strategic tool, it become an organizational resource to promote stakeholders’ feedback and higher levels of performance. The results show differences between private and public nonprofits when they promote OA.
Keywords: Online Accessibility, Transparency, Accountability, Strategic Tool, Nonprofit Organizations
JEL Classification: M41, M48, L31
Suggested Citation: Suggested Citation