Loyalty Program Dimension and Future Trend for Hospitality and Travel Industry: A Systematic Literature Review

International Journal of Mechanical Engineering and Technology 10(3), 2019, pp. 793–807

15 Pages Posted: 20 Sep 2019

See all articles by Dyah Wahyu Sukmaningsih

Dyah Wahyu Sukmaningsih

Information Systems Department, School of Information Systems. Bina Nusantara University,Jakarta, Indonesia 11480

Ms. Meyliana

Bina Nusantara University, School of Information Systems, Jakarta, Indonesia 11480

Harjanto Prabowo

Bina Nusantara University, Jakarta Indonesia

Achmad Nizar Hidayanto

Faculty of Computer Science, Universitas Indonesia, Depok 16424, Indonesia

Date Written: September 12, 2019

Abstract

Loyalty program(LP) has long become one of the marketing strategies used by the firms to retain their customer and gain their loyalty. The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified. This Systematic review will focus on loyalty programs in hospitality and travel related industry. This paper reviewed 37 articles to explain the important factor in designing LP. Furthermore, technology advances also influence the evolution of the LP. The future direction of LP also identified as a guideline for researcher and practitioner to understand the LP.

Keywords: Loyalty programs, Travel industry, Hospitality industry

Suggested Citation

Sukmaningsih, Dyah Wahyu and Meyliana, Ms. and Prabowo, Harjanto and Nizar Hidayanto, Achmad, Loyalty Program Dimension and Future Trend for Hospitality and Travel Industry: A Systematic Literature Review (September 12, 2019). International Journal of Mechanical Engineering and Technology 10(3), 2019, pp. 793–807, Available at SSRN: https://ssrn.com/abstract=3452400

Dyah Wahyu Sukmaningsih (Contact Author)

Information Systems Department, School of Information Systems. Bina Nusantara University,Jakarta, Indonesia 11480 ( email )

Jl. K. H. Syahdan No. 9
Kemanggisan / Palmerah
Jakarta Barat, ID DKI Jakarta 11480
Indonesia

Ms. Meyliana

Bina Nusantara University, School of Information Systems, Jakarta, Indonesia 11480 ( email )

Jl. K. H. Syahdan No. 9
Kemanggisan / Palmerah
Jakarta Barat, ID DKI Jakarta 11480
Indonesia

Harjanto Prabowo

Bina Nusantara University, Jakarta Indonesia ( email )

Jl. K. H. Syahdan No. 9
Kemanggisan / Palmerah
Jakarta Barat, ID DKI Jakarta 11480
Indonesia

Achmad Nizar Hidayanto

Faculty of Computer Science, Universitas Indonesia, Depok 16424, Indonesia ( email )

Jl. Prof. Sumitro Djojohadikusumo
Depok, DKI 16424
Indonesia

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