Face Recognition Technology Adoption In Pharmacies in Lebanon

Abstract

The pace and evolution of information technology solutions has impacted every profession, but its impact on the ones in direct exposure to clients, has been particularly dramatic. Nevertheless, pharmacies all over the world have aggressively embarked on adopting new technologies that play an increasing role in sales, marketing, and surprisingly customer service positions. Face recognition is one of those technologies whose purpose is to integrate customer relationship management (CRM) systems, in the purpose of analyzing data related to clients and building customer loyalty. Pharmacies in Lebanon today know that what’s working now may need refining tomorrow. Thus, they must be ready to invest in this latest technology to grow and sustain in the ever changing markets. This paper aims at exploring and assessing face recognition in Lebanon and overviewing its design and modeling. Moreover, a critical examination of the productivity, acceptability, and the assessment on the readiness of pharmacists in Lebanon to “face recognition tools” shows that they are still in the early stages. Major advances in the system design level have been discussed, as well as the current issues facing pharmacies will be identified. Nowadays, the pharmacy should be much more than a shop selling medicines; It should make people feel better from the moment they step in; starting from how it handles its products leading to how it treats its visitors. And to take care of people’s health, it should take advantage of cognitive solutions oriented towards customer care.

Keywords: Face recognition, IT, Pharmaceutical industry, CRM, Cognitive solutions