Linked Finance: Peer Lending Blog Contributions 2019-2020... Year 2019-2020 for which Linked Finance was P2P Lending Finalist at: IC Financial Times Investment & Wealth Management Awards (Presentation Slides)

Blog Collection, P2P Finance: Linked Finance Ireland

6 Pages Posted: 17 Dec 2019 Last revised: 9 Nov 2020

Date Written: December 1, 2019

Abstract

Linked Finance is Ireland’s leading peer-to-peer lending (P2P) platform. It provides a fast, easy and efficient way for Irish SMEs to access unsecured business loans of up to €300,000 in just 24 hours.

When Linked Finance was originally launched in 2013, businesses across Ireland were struggling to access the finance that they needed to operate. Many long-standing companies were having credit facilities withdrawn as the market continued to contract. For those that could access capital, the process was often painfully slow or laden with piles of paper and hours of form-filling. Many business owners became disillusioned with the process of applying for credit and resolved to make do; funding what ambitions they had from their own resources or stalling plans for expansion. This was hugely detrimental to Ireland's economic recovery.

Linked Finance created a business model founded on connecting local companies who need loans with a vibrant online lending community. A community that now consists of more than 23,000 local individuals, international investors and large institutions. Linked Finance uses technology to cut out the middle man, cut through the red tape and cut down on the time it takes to access funding. They have facilitated more than 2,300 loans to business in every county of the country and in every sector of the Irish economy. Delivering more than €120 million in much needed funding.

This collection of financial blogs presents a key component of Linked Finance's marketing strategy to help educate SMEs about crowd funding and P2P finance as an option to grow their business. In the year 2019-2020, Linked Finance was a P2P Lending Finalist at the prestigious IC Financial Times Investment & Wealth Management Awards 2019, and the Deloitte's Financial Services Innovation Awards 2019. Readers can simply click on the link to the research topic for each title and find the article on Linked Finance's 'The Business Lending Blog'.

The slides present links to 20+ researched contemporary topics relevant to the SME Market addressing themes such as 'Preparing for Brexit', 'Getting Ready for Export to the EU', 'Digitalising Your Business', 'Geo-Mapping P2P Lending Nationwide and County-Wise' and many more. Each article is succinct 500-800 words, and downloadable.

This collection should appeal to those interested in eCommerce, Crowd Funding, P2P Finance, Fintech, Irish Business Markets, and SME Sector more generally.

Keywords: eCommerce, Crowd Funding, P2P Lending, Fintech, SME Finance, Brexit

Suggested Citation

Cowley-Cunningham, Michelle B., Linked Finance: Peer Lending Blog Contributions 2019-2020... Year 2019-2020 for which Linked Finance was P2P Lending Finalist at: IC Financial Times Investment & Wealth Management Awards (Presentation Slides) (December 1, 2019). Blog Collection, P2P Finance: Linked Finance Ireland, Available at SSRN: https://ssrn.com/abstract=3496185 or http://dx.doi.org/10.2139/ssrn.3496185

Michelle B. Cowley-Cunningham (Contact Author)

Royal Statistical Society ( email )

NCFB
Dublin
Ireland

University of Oxford ( email )

CSLS
Oxford
United Kingdom

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