Transportation Demand Management and Group Cycling Programs: Lessons for Policy and Practice

Focus: The Journal of Planning Practice and Education, 2019

12 Pages Posted: 13 Jan 2020

See all articles by William Riggs

William Riggs

University of San Francisco - School of Management; California State Polytechnic University, San Luis Obispo; San Jose State University

Shivani Shukla

University of San Francisco - School of Management

Amanda Ross

affiliation not provided to SSRN

Louis Yudowitz

University of Warwick - Faculty of Science

Date Written: October 12, 2019

Abstract

Group cycling programs have become a common practice to encourage cycling but there is limited understanding of how they may change participants’ travel behavior. In this article, the authors discuss their research one such program in San Luis Obispo, CA while looking at two major bike-share services during the same period. The findings indicate that these events mostly encourage the participation of those who are already regular cycling commuters. The authors note the need to rethink traditional transportation demand management, to target events and programs to specific users, and to reduce planners’ bias in promoting cycling.

Keywords: Cycling, behavior, travel, transportation, demand management, policy

Suggested Citation

Riggs, William and Shukla, Shivani and Ross, Amanda and Yudowitz, Louis, Transportation Demand Management and Group Cycling Programs: Lessons for Policy and Practice (October 12, 2019). Focus: The Journal of Planning Practice and Education, 2019, Available at SSRN: https://ssrn.com/abstract=3507903

William Riggs

University of San Francisco - School of Management ( email )

San Francisco, CA 94117
United States

California State Polytechnic University, San Luis Obispo ( email )

San Luis Obispo, CA 93407
United States

HOME PAGE: http://www.williamriggs.com

San Jose State University ( email )

San Jose, CA 95192-0066
United States

Shivani Shukla (Contact Author)

University of San Francisco - School of Management ( email )

San Francisco, CA 94117
United States

Amanda Ross

affiliation not provided to SSRN

Louis Yudowitz

University of Warwick - Faculty of Science ( email )

United Kingdom

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