The Influence of Pricing, Facilities, Service Quality, and Promotion of Tourism in the Interest Visits Ancol (Dufan)

Abstract

This study aims to determine whether there is influence between Prices, Facility, Service Quality, And Promotion Of Tourism Visits Interests In Taman Impian Jaya Ancol (Dufan).This study was conducted during the four months from September to December 2018.

The method used is survey method with a comparative approach. The population in this study are all people who have or have not visited attractions Dufan totaling 200 respondents. The sampling technique used was quota sampling technique nonprobability, the population has or has not visited tourist attraction Dufan, so that the sample in this study were 200 respondents. Data collection technique used questionnaire technique. Analysis using software SmartPLS version 2. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that there is a price and promotion variables have the same effect. So to say the establishment of a price and a way of promotion may affect the interests of the community visit.

Keywords: Price, Facilities, Quality of Service, Promotion, Interests Been