The Effect of Behavior, Lifestyle Consumptive, Dissemination of Information, and Mental Health on Social Media Users

Abstract

In this study aims to examine the influence of Behavior, Lifestyle Consumer, Dissemination and Mental Health to Social Media Users Instagram. In this study using techniques to collect data by distributing questionnaires to the respondents, social media users instagram with a sample size of 200 respondents and in its calculations using the luna SmartPLS v.3. The results of this study indicate three variables has associated with significantly against social media users instagram consisting of: Behavior, Information Dissemination, and Mental Health. And there is one variable that have relevance but not significant to the users of social media namely Consumer Lifestyle.

Keywords: Behavior, Consumer Lifestyle, Information Dissemination, Mental Health, and Social Media Users Instagram