가맹업계의 갈등, 상생협력을 위한 방안은? (Conflicts in the Franchise Industry: How to Forge a Win-Win Partnership)

9 Pages Posted: 2 Jan 2020

See all articles by Jinkook Lee

Jinkook Lee

Korea Development Institute (KDI)

Date Written: September 19, 2019

Abstract

Korean Abstract: 국내 가맹시장의 모습이 건강해 보이지 않는다. 사업체들이 외식업에 지나치게 편중된 데다 직영점 운영 경험이 없는 본부들이 많아 개별 점포들이 성장하기 어려운 환경이다. 게다가 가맹 계약조건들은 본부와 사업자의 성과에 상반되는 영향을 미치며 업계 갈등의 불씨가 되고 있다. 정부는 정보공개서 항목을 정비하여 본부의 직영 경험과 가맹점 평균 매출액 정보가 명확하게 드러나도록 하고, 업계 논의를 통하여 정률형 로열티 계약을 확산시키며 필수 원부자재 가이드라인을 마련할 필요가 있다. 아울러 편중도가 높은 업종에 한하여 가맹사업 자격요건을 한시적으로 강화하는 방안을 고민해야 한다.

English Abstract: Korea’s franchise market is wavering. Amid the heavy concentration of food service businesses and the high number of inexperienced franchisors, franchisees have had little opportunity to grow. Moreover, the terms and conditions of franchise agreements have become a source of contention due to their contradicting impact on the performances of franchisors and franchisees. Accordingly, government efforts are needed to overhaul information disclosure documents so that they accurately reflect the information and data on, for example, the franchisor’s experience and background, and the franchise store’s average sales figures, etc. At the same time, the fixed-percentage royalty should be promoted through discussions with respective industries and guidelines established for essential items. Actions must include exploring temporary measures to strengthen the qualifications for franchise businesses, particularly in sectors that show a high concentration of certain businesses.

Note: Downloadable document is in Korean.

Suggested Citation

Lee, Jinkook, 가맹업계의 갈등, 상생협력을 위한 방안은? (Conflicts in the Franchise Industry: How to Forge a Win-Win Partnership) (September 19, 2019). KDI FOCUS No. 96(kor), September 2019, Available at SSRN: https://ssrn.com/abstract=3511915 or http://dx.doi.org/10.2139/ssrn.3511915

Jinkook Lee (Contact Author)

Korea Development Institute (KDI) ( email )

263 Namsejong-ro
Sejong-si 30149
Korea, Republic of (South Korea)

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