Strategic Analysis of 'Zespri Ltd'

Abstract

Zespri International Ltd. was formed as a corporatized cooperative in New Zealand, owned by over 3000 domestic and international kiwi fruit growers. This paper looks into the internalization process of Zespri, and how the brand has been able to establish itself as the market leader in kiwifruits. The Kiwifruit industry has grown in several nations, but New Zealand remains one of the major producers and exporters of kiwifruit around the world. Zespri has been able to come out as the major producer and exporter for kiwifruits around the world due to its cost-effective sourcing of superior quality fruits that are not available to other competitors.

Keywords: chenoy ceil, consult corporates, internalization process, kiwifruit industry, exporter of kiwi fruit, cost-effective sourcing