Social Media Effects on Emirates Airline

9 Pages Posted: 11 Feb 2020

Date Written: September 02, 2019

Abstract

As people continue to spend more time online, it is important for social media to capture these interactions to influence buying behavior. This paper looks at how Emirates airline has utilized social media to effectively boost its online presence and create customer interactions. The Emirates brand has been successful because it has utilized the marketing communication mix effectively to reach out to its audience and customers effectively. For Emirates, social media has played an important role and the company has utilized various online platforms such as social networking sites, content communities, blogs and collaborative projects to engage with consumers.

Keywords: chenoy ceil, consult corporates, social media, marketing communication, collaborative projects

Suggested Citation

Ceil, Chenoy, Social Media Effects on Emirates Airline (September 02, 2019). Available at SSRN: https://ssrn.com/abstract=3521092 or http://dx.doi.org/10.2139/ssrn.3521092

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