Consequence of Perceiving Users of Digital Banking (With Reference to Private Banks in Chennai)

International Journal of Management (IJM), 10 (6), 2019, pp. 247–253, 2019

7 Pages Posted: 17 Feb 2020

See all articles by R. Vimaladevi

R. Vimaladevi

Assistant Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies, Chennai, Tamilnadu, India

A. Meenakshi

Assistant Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies, Chennai, Tamilnadu, India

Dr. S. Vennilaa Shree

Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies, Chennai, Tamilnadu, India

Date Written: 2019

Abstract

The paper explores to know a consequence of perceiving users of digital banking with reference to private banks in Chennai. The researcher specified this research through digital banking user in private banks in the city of Chennai. The researcher has collected the primary data through a questionnaire which is well-structured. The researcher has used a method of chances for collecting the data from 60 responders. The percentage analysis and rank correlation method are employed to examine the information. This research inferred that the customers are highly satisfied with digital banking services and usage levels of the customers are also high. Further, it recommended that banking need to improve the following aspects such as one-stop-shop for banking needs, transactions through a digital kiosk, voice command that assist computer illiterate people, interface that make unique customer and the first-time user can perform a transaction easily. Thus, it enables the banking industries to render better services and to retain a valuable customer. Through digital banking, each and every program had been digitized and each and every activity is undertaken through institutions of financial and their customers.

Keywords: Digital banking, user, customers, responders

Suggested Citation

Vimaladevi, R. and Meenakshi, A. and Vennilaa Shree, Dr. S., Consequence of Perceiving Users of Digital Banking (With Reference to Private Banks in Chennai) (2019). International Journal of Management (IJM), 10 (6), 2019, pp. 247–253, 2019, Available at SSRN: https://ssrn.com/abstract=3523725

R. Vimaladevi (Contact Author)

Assistant Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies, Chennai, Tamilnadu, India ( email )

P.V, Vaithiyalingam Street
Pallavaram
Chennai, Tamil Nadu 600117
India

A. Meenakshi

Assistant Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies, Chennai, Tamilnadu, India ( email )

P.V, Vaithiyalingam Street
Pallavaram
Chennai, Tamil Nadu 600117
India

Dr. S. Vennilaa Shree

Professor, Department of Commerce, VELS Institute of Science, Technology and Advanced Studies, Chennai, Tamilnadu, India ( email )

P.V, Vaithiyalingam Street
Pallavaram
Chennai, Tamil Nadu 600117
India

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