Pemanfaatan Penggunaan E-Commerce Pada Usaha Pembibitan Srikaya Jumbo Dan Jambu Madu Deli Di Desa Punten Kecamatan Bumiaji Kota Batu (Utilization of the Use of E-Commerce in Jumbo Srikaya and Deli Honey Guava Nursing Business In Punten Village, Bumiaji District, Batu City)

(JAPI) Jurnal Akses Pengabdian Indonesia, Volume 3 ,Nomor 2, Desember 2018, e-ISSN 2548-3463

4 Pages Posted: 30 Mar 2020

See all articles by Dyana Sari

Dyana Sari

Tribhuwana Tunggadewi University

Eri Yusnita Arvianti

University of Tribhuwana Tunggadewi

Poppy Indrihastuti

University of Tribhuwana Tunggadewi

Date Written: 2018

Abstract

Indonesian Abstract: Permintaan akan bibit tanaman buah unggul meningkat dari waktu ke waktu Kebutuhan akan pentingnya pemilihan teknik pemasaran yang tepat akan mempengaruhi jumlah penjualan dari usaha tersebut. Media pemasaran yang tepat terutama media pemasaran yang modern sangat diperlukan oleh para mitra di Desa Punten Kota Batu. Melalui program PKM ini diharapkan memberikan terobosan baru di bidang pemanfaatan teknik pemasaran modern E-commerces sehingga usaha pembibitan srikaya jumbo dan jambu madu deli dapat lebih cepat dikenal oleh masyarakat melalui peningkatan kuantitas permintaan terhadap bibit tanaman tersebut, yang pada akhirnya akan mendatangkan tingkat keuntungan yang lebih besar. Metode yang diterapkan pada kedua kelompok ini adalah metode pemberdayaan masyarakat, melalui kegiatan pelatihan, penyuluhan, dan pendampingan dengan pengenalan teknologi pembuatan pupuk dan E-commerces. Hasilnya dengan E-commerce usaha tersebut bisa dikenal dengan berbagai item pelayanan yang ada mulai dari jenis produk, harga, kegunaan, cara perawatan, dan cara pengiriman. Sehingga jumlah penjualan srikaya jumbo dan jambu madu deli dapat lebih cepat dan bisa lebih terkuantitatifkan.

English Abstract: The demand for superior fruit seeds increases from time to time. There is a need in choosing the right marketing technique that will influence the amount of sales from the business. Marketing media is choosed, especially in modern marketing media, is needed by partners in Punten Village, Batu City. Through the PKM (Devotion to Society) program, it is expected to provide new breakthroughs in the field of utilizing modern marketing techniques E-commerce is utilized for the business of jumbo srikaya and deli honey guava, which can be quickly recognized by the public through increasing the quantity of demand for these plant seeds, which will ultimately bring greater profitability. The method applied to these two groups is the empowerment method community, through training activities, counseling, and assistance with the introduction of manufacturing technology fertilizer and E-commerces. The results with E-commerce business can be known by various service items availabilities starting from the type of product, price, usability, maintenance, and shipping. So the number of sales srikaya jumbo and deli honey guava can be faster and can be more quantified.

Note: Downloadable document is in Indonesian.

Keywords: E-commerse, jumbo-srikaya, Deli-honey-guava

JEL Classification: H

Suggested Citation

Sari, Dyana and Yusnita Arvianti, Eri and Indrihastuti, Poppy, Pemanfaatan Penggunaan E-Commerce Pada Usaha Pembibitan Srikaya Jumbo Dan Jambu Madu Deli Di Desa Punten Kecamatan Bumiaji Kota Batu (Utilization of the Use of E-Commerce in Jumbo Srikaya and Deli Honey Guava Nursing Business In Punten Village, Bumiaji District, Batu City) (2018). (JAPI) Jurnal Akses Pengabdian Indonesia, Volume 3 ,Nomor 2, Desember 2018, e-ISSN 2548-3463, Available at SSRN: https://ssrn.com/abstract=3548399

Dyana Sari (Contact Author)

Tribhuwana Tunggadewi University ( email )

Eri Yusnita Arvianti

University of Tribhuwana Tunggadewi ( email )

Jalan Raya Tlogomas
Malang, East Java
Indonesia

Poppy Indrihastuti

University of Tribhuwana Tunggadewi

Jalan Raya Tlogomas
Malang, East Java
Indonesia

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