Green Marketing on Customer Behaviour Towards Usage of Green Products

10 Pages Posted: 3 Apr 2020

See all articles by Dr. G. Nedumaran

Dr. G. Nedumaran

Alagappa University - Department of Commerce

Manida M

Alagappa University

Date Written: March 10, 2020

Abstract

In straightforward words green advertising is changing over to a more maintainable promoting with ecological concern contemplating the creation, preparing and showcasing. Farming then again is craftsmanship, business and investigation of harvest creation and creature generation. In this day and age the term green market has picked up a great deal of force. This paper would rather talk about on the effect that agribusiness in India would convey to this new showcasing methodology, as it is well said horticulture is the foundation of Indian economy. The paper likewise analyzes the restriction in rural set up in India and how the defeating of these constraints can upgrade and contribute in its own particular manners to green marketing.

Keywords: Concept of green marketing, Awareness of consumers regarding green products, attitude and behavior of consumers towards usage of green products.

Suggested Citation

Nedumaran, G. and M, Manida, Green Marketing on Customer Behaviour Towards Usage of Green Products (March 10, 2020). Available at SSRN: https://ssrn.com/abstract=3551990 or http://dx.doi.org/10.2139/ssrn.3551990

G. Nedumaran (Contact Author)

Alagappa University - Department of Commerce ( email )

India

Manida M

Alagappa University ( email )

Karaikudi, Tamil Nadu
India
9942622958 (Phone)

HOME PAGE: http://https://www.google.com/search?q=M.MANIDA

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