Performance Effects of Information Systems Integration: A System Dynamics Study in a Media Firm

Business Process Management Journal, 16(5), pp. 822-846, 2010

DOI: 10.1108/14637151011076494

Posted: 9 Apr 2020

See all articles by Nicholas C. Georgantzas

Nicholas C. Georgantzas

Fordham University - Gabelli School of Business

Evangelos Katsamakas

Gabelli School of Business, Fordham University

Date Written: September 14, 2010

Abstract

Purpose:
The purpose of this paper is to understand the relationship between information systems (IS) integration and business performance in the context of the ad traffic system of a media company.

Design/methodology/approach:
A system dynamics (SD) model that shows ad traffic system structure was developed and simulation scenarios were examined.

Findings:
Simulation scenarios identify the dysfunctional effects of the lack of IS integration. The model shows how IS integration problems increase the dynamic complexity of business processes, resulting in poor business performance. It also shows how and why IS integration improvements can lead to superior performance.

Research limitations/implications:
Researchers of business process management will benefit from a wider adoption of simulation and SD modeling approaches. The modeling process and model validation are discussed.

Practical implications:
SD modeling can help organizations analyze and streamline their business processes through IT, significantly and sustainably improving their business performance.

Originality/value:
Modeling the relationship between IS integration and business performance through time.

Keywords: Information Systems, Computational Model, System Dynamics, Integration, Business Process, Business Performance, Dynamic Complexity

JEL Classification: M10, M15

Suggested Citation

Georgantzas, Nicholas C. and Katsamakas, Evangelos, Performance Effects of Information Systems Integration: A System Dynamics Study in a Media Firm (September 14, 2010). Business Process Management Journal, 16(5), pp. 822-846, 2010, DOI: 10.1108/14637151011076494, Available at SSRN: https://ssrn.com/abstract=3554060

Nicholas C. Georgantzas

Fordham University - Gabelli School of Business ( email )

113 West 60th Street
Bronx, NY 10458
United States

Evangelos Katsamakas (Contact Author)

Gabelli School of Business, Fordham University ( email )

140 West 62nd Street
New York, NY 10023
United States

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