Inter-Everything: Resuming the Discursive Turn in Cultural Consumer Research

Rossolatos, George, Interdiscursive Readings in Cultural Consumer Research, Newcastle upon Tyne: Cambridge Scholars Publishing, pp. 1-56, 2018

64 Pages Posted: 27 Apr 2020

Date Written: April 1, 2018

Abstract

The propounded integrative approach to interdiscursivity calls for a return to Foucault. This return is historically situated in a terrain where praxiologists are increasingly challenging Foucault’s discursivity in favor of a paradigmatic shift that views the sociocultural domain as a nexus of self-subsistent social practices where meaning has been reduced to a fuzzy ‘element’ of practices. However, as will be thoroughly argued in the ensuing sections, approaching cultural consumer phenomena, analyzing, interpreting them, but also, on the reverse, facilitating culturally informed marketing planning entails effectively dimensionalizing the cultural context that shelters consumption practices. In this respect, the trumpeted post-cultural turn that was taken with the encroachment of praxiology will be critically scrutinized.

Keywords: Foucault, Interdiscursivity, Praxiology, Consumption Practices, Cultural Consumer Research

Suggested Citation

Rossolatos, George, Inter-Everything: Resuming the Discursive Turn in Cultural Consumer Research (April 1, 2018). Rossolatos, George, Interdiscursive Readings in Cultural Consumer Research, Newcastle upon Tyne: Cambridge Scholars Publishing, pp. 1-56, 2018, Available at SSRN: https://ssrn.com/abstract=3565685

George Rossolatos (Contact Author)

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Straße 1
34109 Kassel, Hessen 34127
Germany

HOME PAGE: http://grossolatos.blogspot.com/

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