Inter-Everything: Resuming the Discursive Turn in Cultural Consumer Research
Rossolatos, George, Interdiscursive Readings in Cultural Consumer Research, Newcastle upon Tyne: Cambridge Scholars Publishing, pp. 1-56, 2018
64 Pages Posted: 27 Apr 2020
Date Written: April 1, 2018
Abstract
The propounded integrative approach to interdiscursivity calls for a return to Foucault. This return is historically situated in a terrain where praxiologists are increasingly challenging Foucault’s discursivity in favor of a paradigmatic shift that views the sociocultural domain as a nexus of self-subsistent social practices where meaning has been reduced to a fuzzy ‘element’ of practices. However, as will be thoroughly argued in the ensuing sections, approaching cultural consumer phenomena, analyzing, interpreting them, but also, on the reverse, facilitating culturally informed marketing planning entails effectively dimensionalizing the cultural context that shelters consumption practices. In this respect, the trumpeted post-cultural turn that was taken with the encroachment of praxiology will be critically scrutinized.
Keywords: Foucault, Interdiscursivity, Praxiology, Consumption Practices, Cultural Consumer Research
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