Use of Communication Media by the BRAC Women Beneficiaries in Income Generating Activities

Abstract

A study was conducted to determine the extent of communication media used by the women beneficiaries of BRAC for getting information to perform in income generating activities. Data were colleted from 100 randomly selected respondents from ten selected villages of bangalipur union under saidpur upazila of Nilphamari district using an interview schedule during 20 March to 15 April 2010. Thirteen communication media were considered for measuring the extent of use of communication media. Coefficient of correlation was computed to explore the relationship between concerned variable based on media use index. The extent of communication media used by women beneficiaries were 12-32 with mean 21.9 and 5.2 standard deviation. Majorities (58%) of responded were frequent user and 30% were occasional user and 12% were regular user of communication media. Farm size, cosmopoliteness, agricultural knowledge attitude towards adoption of innovation and income from IGAs have positive influence of their use of communication media on the other hand age, education, family size, credit availability have no relationship with the use of communication media for getting information in performing income generating activities.

Keywords: communication media, women beneficiaries, income-generating activities