Download This PaperEvent Marketing
6 Pages Posted: 30 Jun 2020
Date Written: June 19, 2020
Abstract
Event marketing is the original and innovative marketing of a brand, service, or product through promotional events. It typically involves direct interaction between a brand's creators and owners with its consumers
Keywords: Event, Marketing, Networking
Suggested Citation: Suggested Citation
Ghosh, Rajarshi, Event Marketing (June 19, 2020). Available at SSRN: https://ssrn.com/abstract=3631332 or http://dx.doi.org/10.2139/ssrn.3631332
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