A Study of Impact of Promotion and Marketing Campaigns by Online Food Delivery Service on Buying Behavior of Customer of Ahmedabad

Abstract

Most traditional online media include food delivery app at doorstep purchase. In business, marketing communication is used for marketing camping for food delivery app and connects to current customers and foster new business. Food delivery marketing takes advantage of social networking to help a company increase brand exposure and enlarge customer reach. The goal is to find out the impact of promotion on consumer behavior in Ahmedabad. Understanding the behavior of customer is a great challenge. It involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions, interpret information, make plans and implement those plans by engaging in comparison of food service or actually purchasing a food. This research paper is all about the promotion and marketing camping of food delivery and buying behavior of customer are they satisfied with the food delivery application and have satisfied and what type of foods they prefer and which application they prefer more and by online application is they are facing any problems. Is retailers are benefited after this food delivery app. What benefits they are getting after the food delivery application.

Keywords: Marketing campaign, food delivery service, customer buying behavior