Hands On: Information Experiences as Sources of Value

Journal of the Association for Information Science and Technology, 2020, DOI:10.1002/asi.24288

Posted: 24 Jul 2020

See all articles by Yonit Rusho

Yonit Rusho

University of Haifa

Daphne Ruth Raban

School of Business Administration

Date Written: July 1, 2020

Abstract

Value perception increases when people engage in producing physical objects. However, information differs from physical objects by being intangible and easy‐to‐copy. Information as an experience good is inherently challenging to evaluate a priori; therefore, comparing value before and after different types of experience is likely to inform theory about users' preferences regarding information. Prior research mostly refers to consuming information and rarely considers the experience of producing information as a factor affecting information value. The current research compares the effect of experiencing online information through production and consumption processes on value perception. In a set of 6 experiments with 178 participants, willingness‐to‐pay by consumers and willingness‐to‐accept payment by producers are measured before and after consumption and production of information, independently and as repeated measures. In the experiments, we define and implement a framework for an information production process. The results show that the value of information is dynamic. Value perception increased after experiencing information, especially when people engaged in producing information compared to consuming it. This study offers a window toward the practical design of new digital information products.

Keywords: evaluation, information use, information production, value of information

Suggested Citation

Rusho, Yonit and Raban, Daphne Ruth, Hands On: Information Experiences as Sources of Value (July 1, 2020). Journal of the Association for Information Science and Technology, 2020, DOI:10.1002/asi.24288, Available at SSRN: https://ssrn.com/abstract=3640104

Yonit Rusho (Contact Author)

University of Haifa ( email )

Mount Carmel
Haifa, 31905
Israel

Daphne Ruth Raban

School of Business Administration ( email )

610 Jacobs Bldg
University of Haifa
Haifa, 3498838
Israel

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