On the Way of Making Alagrand.com a Grand Business!
Pathak, P., Mehta, N., Sunil, A. and Pandya, K. (2020), "On the way of making alagrand.com a grand business!", Emerald Emerging Markets Case Studies, Vol. 10 No. 4. https://doi.org/10.1108/EEMCS-08-2019-0208
Posted: 8 Dec 2021
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On the Way of Making Alagrand.com a Grand Business!
On the Way of Making Alagrand.com a Grand Business!
Date Written: 2020
Abstract
After facing lot of difficulties in personal life, Mr. Mitesh Shethwala started an e-commerce business named Alagrand.com. This Ahmedabad city-based startup for selling apparels and accessories for all age group is doing so well that the valuation of company has gone beyond Rs. 20 crores. Despite the high valuation, company is facing problem of funds and investments. The protagonist of the company has lot of plans for growing business and taking it to next level that can happen only if he gets funds for the business. The case talks about issue of investment and funding of this startup company.
Keywords: entrepreneurship, investment, funds, digital marketing, retail, e-commerce
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