Audit Firm Merger and the Strategic Response by Large Audit Firms
The British Accounting Review, 53(3), https://doi.org/10.1016/j.bar.2020.100941
The University of Auckland Business School Research Paper Series
Posted: 25 Jan 2022
Date Written: 2020
Abstract
We examine the impact of a change in the audit industry structure in China as a result of two recent mergers involving large non-Big 4 audit firms. The ‘New Big’ audit firms, Ruihua and BDO Lixin, became the third and fourth largest audit firms in China following audit firm mergers, outranking both EY and KPMG in terms of total audit revenues in 2013. We find a significant audit fee and audit quality increase for the New Big audit firms relative to the Big 4 audit firms following the mergers. While this finding could be interpreted as an increase in quality as a result of audit firm consolidation, we find that this net effect is due to a decrease in audit fees and audit quality for the Big 4 following the mergers, rather than an increase in audit fees and audit quality by the New Big audit firms. We discuss the implications of our findings for various regulators. Full paper available at https://doi.org/10.1016/j.bar.2020.100941
Keywords: Audit firm merger, Audit pricing, Audit quality, Big 4, Non-big 4, Audit industry structure
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