Do Advertising Bans Work? An International Comparison
International Journal of Advertising, Vol. 20, No. 3, pp. 273-296, 2001
Posted: 2 Nov 2004
Abstract
Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers toward non-banned media. We study bans on broadcast advertising in seventeen OECD countries for the years 1977-95, in relation to per capita alcohol consumption, liver cirrhosis mortality, and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse.
Keywords: Advertising Bans, Alcohol, Regulation
JEL Classification: D12, I18, K32, L52
Suggested Citation: Suggested Citation
Nelson, Jon P. and Young, Douglas J., Do Advertising Bans Work? An International Comparison. International Journal of Advertising, Vol. 20, No. 3, pp. 273-296, 2001, Available at SSRN: https://ssrn.com/abstract=612701
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.