Do Advertising Bans Work? An International Comparison

International Journal of Advertising, Vol. 20, No. 3, pp. 273-296, 2001

Posted: 2 Nov 2004

See all articles by Jon P. Nelson

Jon P. Nelson

Pennsylvania State University - College of the Liberal Arts - Department of Economic

Douglas J. Young

Montana State University - Bozeman - Department of Agricultural Economics and Economics

Abstract

Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers toward non-banned media. We study bans on broadcast advertising in seventeen OECD countries for the years 1977-95, in relation to per capita alcohol consumption, liver cirrhosis mortality, and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse.

Keywords: Advertising Bans, Alcohol, Regulation

JEL Classification: D12, I18, K32, L52

Suggested Citation

Nelson, Jon P. and Young, Douglas J., Do Advertising Bans Work? An International Comparison. International Journal of Advertising, Vol. 20, No. 3, pp. 273-296, 2001, Available at SSRN: https://ssrn.com/abstract=612701

Jon P. Nelson (Contact Author)

Pennsylvania State University - College of the Liberal Arts - Department of Economic ( email )

Kern Graduate Building
University Park, PA 16802-3306
United States
814-237-0157 (Phone)

HOME PAGE: http://econ.la.psu.edu/people/jpn

Douglas J. Young

Montana State University - Bozeman - Department of Agricultural Economics and Economics ( email )

Bozeman, MT 59717-2920
United States

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