Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

Kaiser, Ulrich

doi:10.2139/ssrn.857064

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Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

ZEW - Centre for European Economic Research Discussion Paper No. 05-078

22 Pages Posted: 1 Dec 2005 Last revised: 20 Aug 2008

See all articles by Ulrich Kaiser

Ulrich Kaiser

University of Southern Denmark - Faculty of Social Sciences; Center for Economic and Business Research (CEBR); Centre for European Economic Research

Date Written: 2005

Abstract

This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website traffic on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002.

Keywords: channel competition, Granger non-causality, panel data models, website visits, magazine circulation

JEL Classification: C32, C33, L11

Suggested Citation: Suggested Citation

Kaiser, Ulrich, Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version? (2005). ZEW - Centre for European Economic Research Discussion Paper No. 05-078, Available at SSRN: https://ssrn.com/abstract=857064 or http://dx.doi.org/10.2139/ssrn.857064