Efficient Documentation and Webmarketing Strategies for Dnas

29 Pages Posted: 9 Dec 2005

See all articles by Naman Gupta

Naman Gupta

Clean Development Mechanism (CDM) - Indo-German Energy Programme

Axel Michaelowa

University of Zurich - Institute of Political Science; University of Zurich - Center for Comparative and International Studies (CIS)

Date Written: November 2005

Abstract

In accordance with the modalities and procedures for a Clean Development Mechanism (CDM) decided in Marrakech 2001, Parties participating in the CDM shall designate a national authority for the CDM. Till date only 89 Parties have established their Designated National Authority (DNA). Capacity building and marketing the national CDM programmes to buyers of Certified Emission Reductions (CERs) or project investors is one of the important tasks of host countries. In that context, website development and hosting is a key outreach mechanism for DNAs to market their national CDM programme as well as improving their country's competitiveness on the global market. But also Annex I DNA websites can play a useful role, particularly for host country companies who want to assess the attractiveness of countries as buyers of CERs.

As per the information available on the internet, only 26 Parties among which are 8 Annex I countries have set up official DNA websites which contain a variety of information related to CDM as well as climate change-related activities. As it has been observed that the organisation of most of the DNA websites and quality of information available can be improved and webmarketing tools seem not to have been used, we suggest a standard model structure of websites separately for DNAs of Non-Annex I and Annex I countries differentiated according to the size and CDM attractiveness of the host country.

Keywords: CDM, DNA website, Non- Annex I countries, Annex-I countries, marketing.

JEL Classification: Q540, Q560

Suggested Citation

Gupta, Naman and Michaelowa, Axel, Efficient Documentation and Webmarketing Strategies for Dnas (November 2005). HWWA Discussion Paper No. 334, Available at SSRN: https://ssrn.com/abstract=868990 or http://dx.doi.org/10.2139/ssrn.868990

Naman Gupta (Contact Author)

Clean Development Mechanism (CDM) - Indo-German Energy Programme ( email )

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Axel Michaelowa

University of Zurich - Institute of Political Science ( email )

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Switzerland
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University of Zurich - Center for Comparative and International Studies (CIS) ( email )

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8050 Zurich
Switzerland
+41 433550073 (Phone)
+41 448204206 (Fax)

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