Adaptive and Personalized Interfaces for Mobile Web

Abstract

With the rapid advance of mobile technologies and the widely use of handheld mobile devices, there is an increasing demand of accessing web information from mobile devices. However, a variety of inherent constraints of mobile devices and wireless environments pose challenges to users for navigating or locating the desirable information on small screens. To address this problem, this paper proposes a new approach to adaptive and personalized presentation of web pages. It automatically generates a hierarchical DOM tree for a web page and utilizes visualization techniques for effective content browsing. In addition, the approach integrates a variety of components for dynamic interface adaptation and personalization based on individual preferences such as font size, image removal, and information needs. We have implemented the proposed approach in a prototype system called Mobile Web. It can help users browse web content on small mobile devices more effectively and efficiently than direct content presentation.

Keywords: Mobile applications, information personalization, content adaptation, interface design, human-computer interaction

JEL Classification: Z00