Mobile Banking Services in Romania

Abstract

The field of mobile technologies has been particularly dynamic during the past few years. The number of mobile phone users has grown permanently. Mobile operators are involved in launching new technologies which allow for an ever faster and better data exchange. The degree of expansion of the mobile phone networks, fast penetration rate of handsets and the emerging use of banking services via the fixed Internet are the main reasons for a strong anticipated growth of mobile banking, a mechanism with a number of unique advantages.

This paper discusses mobile banking services aspects, with specific attention focused on the development of a new model for analyzing mobile banking solution. The proposed model focuses on the customer's motivation and preferences. Also, there are presented the results of an investigation regarding mobile banking services in Romania, in the framework of the new model of analysis.

Keywords: mobile financial services, mobile banking, mobile Internet

JEL Classification: O33, O32