Euronext N.V.: The Fight for Liffe (C)
2 Pages Posted: 21 Oct 2008
Abstract
In the C case, the CEO of LIFFE explains why LIFFE picked Euronext as the winner of the auction. See also the A (UVA-BC-0196) and B (UVA-BC-0197) cases.
Keywords: mergers and acquisitions, communications, cross-cultural, strategy
JEL Classification:
Suggested Citation: Suggested Citation
Powell, Elizabeth A. and Ranson, Alexandra, Euronext N.V.: The Fight for Liffe (C). UVA-BC-0198, Available at SSRN: https://ssrn.com/abstract=907775 or http://dx.doi.org/10.2139/ssrn.907775
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