Abb Asea Brown Boveri (a): The Merger

15 Pages Posted: 21 Oct 2008

See all articles by Andrew Boynton

Andrew Boynton

International Institute for Management Development

Mark R. Eaker

University of Virginia - Darden School of Business

Abstract

This case is a good vehicle for analyzing how two recently merged firms should be organized to compete on a global basis. The case can be used as a stand-alone or in a module to teach students how to think about product-process change, managing core technological competencies and the merger of two firms, and global competition. See also the B case (UVA-BP-0324).

Keywords: mergers, international case, diversity case

JEL Classification:

Suggested Citation

Boynton, Andrew and Eaker, Mark R., Abb Asea Brown Boveri (a): The Merger. UVA-BP-0323, Available at SSRN: https://ssrn.com/abstract=907785

Andrew Boynton (Contact Author)

International Institute for Management Development ( email )

de Bellerive 23
PO Box 915 CH-1001
Lausanne
Switzerland

Mark R. Eaker

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
703-995-2166 (Phone)

HOME PAGE: http://www.darden.edu/faculty/Eaker.htm

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