Abb Asea Brown Boveri (a): The Merger
15 Pages Posted: 21 Oct 2008
Abstract
This case is a good vehicle for analyzing how two recently merged firms should be organized to compete on a global basis. The case can be used as a stand-alone or in a module to teach students how to think about product-process change, managing core technological competencies and the merger of two firms, and global competition. See also the B case (UVA-BP-0324).
Keywords: mergers, international case, diversity case
JEL Classification:
Suggested Citation: Suggested Citation
Boynton, Andrew and Eaker, Mark R., Abb Asea Brown Boveri (a): The Merger. UVA-BP-0323, Available at SSRN: https://ssrn.com/abstract=907785
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