Against the Current: Malden Mills Inc. (C)
5 Pages Posted: 21 Oct 2008
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Against the Current: Malden Mills Inc. (C)
Against the Current: Malden Mills Inc. (C)
Abstract
This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and D cases (UVA-E-0125, UVA-E-0126, and UVA-E-0128).
Keywords: ethical issues, public relations/publicity, strategy formulation, strategy implementation
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