Emissions Trading at Atlantic Energy
21 Pages Posted: 21 Oct 2008
Abstract
This case engages students in a real decision context: an electric utility evaluates the opportunities in emissions trading. It exposes students to fast-changing markets for pollution credits and to the environmental and economic benefits thereof.
Excerpt
UVA-ENT-0042
EMISSIONS TRADING AT ATLANTIC ENERGY
Nolan Darien walked into his neat Charlotte office, switched on his computer and checked his email “Inbox.” He saw an email marked “Urgent” that Joel Herendon, the VP of Environment, had received from the CEO and forwarded. The email read:
Nolan,
Please dig up some background information and draft action items for a reply to Max's email. Top priority as you can see. I'll need a memo in my box by COB tomorrow on how we should approach this.
Thanks, Joel
. . .
Keywords: entrepreneurship, government regulation, organizational change, social responsibility, strategy formulation
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