Ibm and Apple Computer Alliance (B)

Spekman, Robert E.; Crowder, Lane; Paddack, Katarina

doi:10.2139/ssrn.910072

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Ibm and Apple Computer Alliance (B)

UVA-M-0510

13 Pages Posted: 21 Oct 2008

See all articles by Robert E. Spekman

Robert E. Spekman

University of Virginia - Darden School of Business

Katarina Paddack

affiliation not provided to SSRN

There are 2 versions of this paper

Abstract

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The B case looks at IBM's history and examines the alliance from its viewpoint.

Keywords: conflict management, strategic alliance, strategic planning, technology management, diversity issues

Suggested Citation: Suggested Citation

Spekman, Robert E. and Crowder, Lane and Paddack, Katarina, Ibm and Apple Computer Alliance (B). UVA-M-0510, Available at SSRN: https://ssrn.com/abstract=910072 or http://dx.doi.org/10.2139/ssrn.910072