U.S. West: The Case of the Dinka Letters (B)
2 Pages Posted: 21 Oct 2008
There are 2 versions of this paper
U.S. West: The Case of the Dinka Letters (B)
UVA-OB-0442
Number of pages: 2
Posted: 21 Oct 2008
You are currently viewing this paper
Downloads
56
U.S. West: The Case of the Dinka Letters (B)
Darden Case No. UVA-OB-0442
Number of pages: 2
Posted: 21 Oct 2008
Downloads
27
Abstract
This case is a follow-up to the A case (UVA-OB-0436). U.S. West withdraws its account. How should the ad agency react?
Keywords: business ethics, communication process, diversification, ethical issues, diverse protagonist, female, diversity in the workplace, diversity case
Suggested Citation: Suggested Citation
Isabella, Lynn A. and Daud, Tya, U.S. West: The Case of the Dinka Letters (B). UVA-OB-0442, Available at SSRN: https://ssrn.com/abstract=910413 or http://dx.doi.org/10.2139/ssrn.910413
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.