U.S. West: The Case of the Dinka Letters (B)

2 Pages Posted: 21 Oct 2008

See all articles by Lynn A. Isabella

Lynn A. Isabella

University of Virginia - Darden School of Business

Tya Daud

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

This case is a follow-up to the A case (UVA-OB-0436). U.S. West withdraws its account. How should the ad agency react?

Keywords: business ethics, communication process, diversification, ethical issues, diverse protagonist, female, diversity in the workplace, diversity case

Suggested Citation

Isabella, Lynn A. and Daud, Tya, U.S. West: The Case of the Dinka Letters (B). UVA-OB-0442, Available at SSRN: https://ssrn.com/abstract=910413 or http://dx.doi.org/10.2139/ssrn.910413

Lynn A. Isabella (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4818 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/isabella.htm

Tya Daud

affiliation not provided to SSRN

No Address Available

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