Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk Taking, Helping and Eating Patterns

DO EMOTIONS HELP OR HURT DECISION MAKING? A HEDGEFOXIAN PERSPECTIVE, Kathleen D. Vohs, Roy F. Baumeister, and George Loewenstein, eds., Russell Sage, 2007

52 Pages Posted: 13 Nov 2006 Last revised: 10 Jan 2008

See all articles by Eduardo B. Andrade

Eduardo B. Andrade

Imperial College Business School

Joel Cohen

University of Florida - Warrington College of Business Administration

Abstract

In this chapter we apply a unified theoretical conceptualization (see also Andrade, 2005) that includes both informational and goal-directed properties of affect to three important substantive research streams (risk taking, helping, eating patterns). These behaviors have not previously been brought together to observe their common affective underpinnings. We propose that the integration of these two established affective mechanisms (where informational aspects are treated as affective evaluation (AE) and goal-directed aspects are treated as affect regulation (AR)) can help us account for many of the findings linking affect to observed differences in these behavioral domains.

Keywords: affect regulation, affect as information, risk taking, helping, eating

Suggested Citation

Andrade, Eduardo B. and Cohen, Joel, Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk Taking, Helping and Eating Patterns. DO EMOTIONS HELP OR HURT DECISION MAKING? A HEDGEFOXIAN PERSPECTIVE, Kathleen D. Vohs, Roy F. Baumeister, and George Loewenstein, eds., Russell Sage, 2007, Available at SSRN: https://ssrn.com/abstract=928926

Eduardo B. Andrade (Contact Author)

Imperial College Business School ( email )

South Kensington Campus
Exhibition Road
London SW7 2AZ, SW7 2AZ
United Kingdom

Joel Cohen

University of Florida - Warrington College of Business Administration ( email )

Gainesville, FL 32611
United States

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