The Looks of a Winner: Beauty, Gender and Electoral Success
27 Pages Posted: 29 Sep 2006
There are 2 versions of this paper
The Looks of a Winner: Beauty, Gender, and Electoral Success
Date Written: September 2006
Abstract
We study the role of beauty in politics. For the first time, focus is put on differences in how women and men evaluate female and male candidates and how different candidate traits relate to success in real and hypothetical elections. We have collected 16,218 assessments by 2,772 respondents of photos of 1,929 Finnish political candidates. Evaluations of beauty explain success in real elections better than evaluations of competence, intelligence, likability, or trustworthiness. The beauty premium is larger for female candidates, in contrast to findings in previous labor-market studies.
Keywords: beauty, gender, elections, political candidates, beauty premium
JEL Classification: D72, J45, J7
Suggested Citation: Suggested Citation
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