Resource Based View (RBV) of Competitive Advantage: An Overview
RESOURCE BASED VIEW: CONCEPTS AND PRACTICES, Pankaj Madhani, ed., pp. 3 -22, Icfai University Press, Hyderabad, India, 2009
20 Pages Posted: 31 Mar 2010 Last revised: 5 Apr 2010
Date Written: March 26, 2010
Abstract
The Resource Based View (RBV) takes an ‘inside-out’ view or firm-specific perspective on why organizations succeed or fail in the market place. According to RBV, firm’s abilities also allow some firms to add value in customer value chain, develop new products or expand in new marketplace. The RBV draws upon the resources and capabilities that reside within the organization in order to develop sustainable competitive advantages. However, not all the resources of firm will be strategic and hence, sources of competitive advantage. Competitive advantage occurs only when there is a situation of resource heterogeneity and resource immobility.
Keywords: Resource Based View (RBV), Competitive Advantages, Dynamic Capabilities
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