The Influence of Environmental Concern and Environmental Attitude on Purchase Intention Towards Green Products: A Case Study of Students College in Universitas Muhammadiyah Yogyakarta

14 Pages Posted: 28 Jan 2020

See all articles by Nizar Fauzan

Nizar Fauzan

Khon Kaen University - Faculty of Business Administration; Universitas Muhammadiyah Yogyakarta

Fakhri Naufal Azhar

Universitas Muhammadiyah Yogyakarta

Date Written: January 27, 2020

Abstract

Research Background – Environment concern and environmental attitude on purchase intention towards green products chosen Ades Mineral Water as an object research. Research Problem – The paper aims to analyze The Influence of Environmental Concern and Environmental Attitude on Purchase Intention towards Green Products: A Case Study of Students college in Universitas Muhammadiyah Yogyakarta. Literature Review – Green purchase intention could be safe environment, the customers would have been environment concern and environmental attitude. Data and Methodology – The sampling method used in this study is random sampling with total 150 respondents who are consumers from Universitas Muhammadiyah Yogyakarta students, the data was collected by using questionnaire and was analyzed using SPSS 22 with research method used is descriptive survey method and the method of explanatory survey. Conclusions – The concept of Environment Concern on environmental Attitude is one of the most significant variable to directly impact purchase intention and green product.

Keywords: environment concern, environmental attitude, and purchase intention

Suggested Citation

Fauzan, Nizar and Azhar, Fakhri Naufal, The Influence of Environmental Concern and Environmental Attitude on Purchase Intention Towards Green Products: A Case Study of Students College in Universitas Muhammadiyah Yogyakarta (January 27, 2020). International Conference on Public Organization (ICONPO) 2019, Available at SSRN: https://ssrn.com/abstract=3525917 or http://dx.doi.org/10.2139/ssrn.3525917

Nizar Fauzan (Contact Author)

Khon Kaen University - Faculty of Business Administration ( email )

112 moo 7 Meuang
Nong Khai 43000
Thailand

Universitas Muhammadiyah Yogyakarta ( email )

Yogyakarta
Yogyakarta, ID Yogyakarta
Indonesia

Fakhri Naufal Azhar

Universitas Muhammadiyah Yogyakarta

Yogyakarta
Yogyakarta, ID Yogyakarta
Indonesia

0 References

    0 Citations

      Do you have a job opening that you would like to promote on SSRN?

      Paper statistics

      Downloads
      1,705
      Abstract Views
      3,956
      Rank
      21,918
      PlumX Metrics